Apple is Turning Into the Next Microsoft

We keep waiting for Apple to produce the next revolutionary product that will push them to the top, but maybe we have the strategy all wrong?

Apple fans keep speculating on the next-big-thing from Apple. Something akin to the first Mac, the first iPod, the first iPhone, a revolutionary product that changes the industry and propels Apple forward. After all, this is how Apple has always played the game. This is how we are used to seeing Apple succeeding.

I don’t think this is how the game will go down this time around. Instead something very different will happen. But to understand Apple of the future, we need to understand Apple of the past and why the past does not inform the future.

What Did Steve Jobs Do, Anyway?

Apple’s success has always been viewed as being about identifying and creating the next trendsetting product that transforms the industry. They could do that in the past because they had a visionary leader like Steve Jobs.

People often don’t understand what Steve Jobs was. As a software developer, I have spent enough time with people who take an extremely technical approach to everything. A lot of of tech geeks never understood Steve Jobs. To them…