Erik Engheim
2 min readMar 23, 2024

--

Hey happy you liked it. I have struggled to get back into writing, so it is inspiring to get a feeling that one has something worth saying.

As for you question on UX design. Phones with physical buttons, consumer preferences. Yeah that is a complex question I think.

I mean I chose these touch screen phones myself over button oriented phones. Why?

I think there are several ways in which button phones failed. A lof of them had very crappy low quality buttons. For the Raven AI Phone I would want something much more like quality Audio equipment buttons and dials. Things with nice click feedback. Good materials. Feeling of precision.

And I think the competition between buttons and screen made it hard to optimize these designs. Buttons stole a lot of screen real estate which people needed.

I got turned off by many physical button phones because the physical buttons were of so low quality. Navigation and interaction was ironically far more clunky in many instances than on a touch display one.

Blackberry, Palm etc were perhaps some of the exceptions to that rule. But I remember my Ericcsson T610 had this really crappy little joystick thing to navigate menus. I tried playing games with the buttons but they were so bad.

Naturally when you pursue cheap mass produced products that is what you get. But my Phone vision for the Rave AI Phone is more akin to a Swiss mechanical watch or Bugatti. Sure it will be expensive as it is made of quality materials. But on the other hand it is made to last. It is is meant to be a timeless design that doesn't just go out of fashion as soon as screen tech gets better.

I think more mechanical devices have a more enduring quality. I actually have a mechanical handheld calculator. A Curta. Beautiful piece of hardware that people collect and which sells for a good price. A bit like an antique. The same could not be said for 1980s calculators. Nobody would care to pay good money for something like that.

Anyway I think that is how I would market it: A phone for your son or daughter to inherit. A signal that the philosophy around the design and its use is totally different.

--

--

Erik Engheim
Erik Engheim

Written by Erik Engheim

Geek dad, living in Oslo, Norway with passion for UX, Julia programming, science, teaching, reading and writing.

No responses yet