Hey Serigy thanks for your feedback! You make a number of interesting remarks, which serve as good starting point for some more stories. I am addressing two of the points you raised. How about the other ARM competitors: https://erik-engheim.medium.com/apple-and-its-arm-competitors-4765555b3104
Next, what about RISC-V competition. Did Apple pick the wrong ISA: https://erik-engheim.medium.com/risc-v-did-apple-make-the-wrong-choice-7ff6c4a51566
I hope to get to cover more of your remarks later especially about RISC-V and Itanium.