Shower thought: Hate and Anger Sells!

If you want readers start pissing off and provoking people…

Nobody likes being hated. We like to be understood. And so when we make youtube videos or write stories, we eagerly write things like: “this is just my thoughts and opinions. You may have had a different experience.”

A lot of people tend begin their youtube videos by basically apologizing for having an opinion which others may not share. Actually it kind of pisses me off. This is sometimes some of the kindest most empathetic people, giving very balanced views. Yet they still get shit from social media commenters.

Ironically, if you want a lot of viewers or readers trying to be super balanced is not a receipt for success. The more I read stuff on Medium or watch youtube videos I realize that people really like to click on things that they strongly agree with or which pisses them off. There is a big market for people who hate read your stories or hate watch you videos. They will post angry responses to what you wrote, but at the end of the day they consumed your content and potentially added income and maybe even further views.

I freely admit I am like that myself. Hey, nobody is perfect. Based on everything I have read, I really don’t like Robin DiAngelo and her White Fragility book. I cannot help getting tempted to actually read the damn book. And there is a dilemma. I am risking giving money and free advertisement to a book I really don’t like. In fact I just did, because I if you read my article I have already given free advertisement to Robin DeAngelo.

Now you will also get tempted to read it. Maybe you also read the reviews and decide you really hate it as well, but you don’t feel comfortable bloviating in social media about what a terrible book it is, because you haven’t actually read it. Hence you are tempted to get the book. Oh, the agony.

Actually you should resist the temptation and instead get Angela Saini’s book Superior: The Return of Race Science, which is actually a very well written book on race, not written by a self flagellating white person, but a science educated British-Indian women.

Anyway, back to the central topic. If you keep up with medium, youtube or any social media and look at what…