The Tesla Approach to Ending Racism

What on earth does Tesla electric cars have to do with racism? Not anything really, but this is story about the strategy you employ to fight for change.

The Tesla Strategy

Back in 2008 two cars and companies representing entirely different strategies to electrification of the transport sector emerged. This was represented by Tesla’s Roadster and the Th!nk City EV, I will just say Think for short from now on.

What strategy proved superior? Just look around. Tesla’s are everywhere but most people outside of my native Norway which produced the Think car, have probably never even heard about this car brand.

Think was a car for the die-hard environmentalists. It had no excessive luxury, it was tiny and modest looking. It was made for idealists who wanted to safe the world.

The Tesla Roadster was the complete opposite. It was an ostentatious sports car, which reeked “rich man’s toy.” Many environmentalists held their nose at the car. What gimmick! Instead of saving the planet, Elon Musk was making a toy for the rich. A status symbol. They where not happy.

Tesla is one of the most popular cars in Norway today. No other country has as high density of Tesla’s. No other brand sells as many cars, of any car brand including fossil fuel cars. You can just walk out of your house and you will have seen a couple of Tesla’s on the road.