Twitter is not the same as SpaceX or Tesla

Why Elon Musk cannot work his magic with Twitter

Let us be real: Elon Musk is a really smart guy. The success he has had in revolutionizing the rocket industry and the EV industry doesn’t just happen out of pure luck. Those achievements have made many people elevate Elon Musk to technology leader Demi-God. Anyone who disagrees are brushed off as envious or stupid.

But if there is anything I have learned from studying successful people, it is that almost all of them have major flaws in some areas. The Gods of evolution are not so gracious that they give some people win the lottery in every aspect of life. A lot of success Elon Musk has had has been built on experiences and traits which are a great advantage in one area but a great problem in another.

Elon Musk has background in physics, software and business in terms of education and career. He has a mind well suited for solving tricky technical question. It is also something he enjoys. By his own account and that of others he spend a lot of time around engineers talking solutions with them.

It is the kind of skills that have mattered greatly when building Tesla and SpaceX. Those companies have been about overcoming challenging technical problems. Because both companies have had a strong and appealing mission…