What is Wrong with Apple Keynote Presentations?

I always look forward to Apple presentations and the WWDC, yet every time the presentations rub me the wrong way. Why?

For many of us Apple product X has become indispensable.

This year we where inspired to create even more…. stuff … to help you… something … something.

This is the best product X, Apple has ever made…

The opposite of a polished Apple presentation. But then again, where would you rather be? When Elon Musk presents something, a window may crack or a rocket may explode into a thousand pieces. You see both failure and success. Apple only shows you polished success.

When No Negativity Becomes Negative

Back when Apple dared being fun. Although ironically, didn’t we all actually like the PC guy better?

Or Is This Just Culture?

Am I just a gloomy Nordic who cannot appreciate the sunny disposition of Apple presenters?

Cut the Professionalism?

Find Your Own Voice

To Readers and Commenters

Geek dad, living in Oslo, Norway with passion for UX, Julia programming, science, teaching, reading and writing.

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